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Tony Lim

Carma Project
Co-Founder & President
Costa Mesa, CA
Tony Lim is Co-Founder and President of Carma Project, a company focused on improving consumer safety through its innovative technology platform that uses peer-to-peer influence and incentives to accelerate consumer response to recalls. He is responsible for leading the day-to-day operations of the organization and the development of new and innovative recall outreach products and services.

Prior to co-founding Carma, Lim was at Cox Automotive where he was Senior Director of Analytics for Kelley Blue Book and Autotrader.com, overseeing the research, analysis, and presentation of consumer behavior and industry trends to automotive executives, dealers, and the media. Under his leadership, his team was also responsible for a number of research initiatives on major automotive recalls.

Lim graduated with an MS from Boston University and a BA from University of California, Irvine. He is an active community volunteer supporting local Orange County, California, schools and a frequent blood and platelet donor.